Social media has overtaken conventional media in several aspects, like, its widespread reach and instantaneous nature. Social media has the edge of being freely available for use and the ability to portray oneself as they wish. From novices to consultants, startups to giants, everyone is riding the social media wave.
Why should businesses be on social media?
Social media is one of the apt platforms to keep your clients and potential clients informed – updates, moves, progress, new launches. It is very easy for customers and patrons to feel involved. It is the perfect canvas to paint a picture of all that you are and all that you can offer.
The modern hearsay. Social media channels can serve to build a reputation among the audience. The voice of the common man is most powerful and serves as the basis for promoting businesses and individuals. The unbiased nature of content garners trust better than paid conventional advertising.
Instant Feedback. Reviews, recommendations, unboxing, walkthroughs, and many more serve the purpose of pointing out flaws as well as selling points. Individuals and businesses can make use of this to fix and groom based on what the general opinion is.
Make a plan and stick to it. Social media channels can take time to pick up and pay off. It takes time for new businesses or individuals to make a mark and make their presence felt.
Choose the right channel(s). Every social media platform may not be suitable for your needs. If you are an individual, looking to connect professionally; look for different opportunities; then LinkedIn could help you well. If you like to showcase your work with images and videos regularly, then Facebook could be your best bet. Maintaining a lot of social media channels could affect your productivity and be difficult to manage.
Use the right set of tools. Every social media platform has a unique interface for uploading and posting content. It could be a tad bit challenging to log onto each platform and adapt to them each time. There are tools available that can schedule posts in advance and can work with several platforms at the same time.
Professional expertise could lend a solid uplift
Pinnacle’s expertise at handling social media channels is evident from the testimonials and continued patronage of our clients. With sound knowledge, being present and sailing with the current trends, Pinnacle has been a pioneer in social media management.
Our team of social media marketing experts possesses tried and tested, best practice compliant solutions for your social media presence. We take pride in proclaiming that we give our customers ‘only’ what they need and not all that we have. We put the needs of our customers first. Our suite of tools include, but not restricted to, Hootsuite, Jarvee, Social pilot and Social studio.
Not just your social media presence, we provide and cater to well-rounded solutions, including website creation, advertising on the Internet and more. So, what are you waiting for? Contact us to know how we can create your social media presence and make a difference for you.